How to Disrupt Your Market | Zonal Marketing | Episode 10 | Counter Attacking Tactics
Update: 2022-03-05
Description
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.
In this video I talk about how to disrupt the market, building brand awareness and establishing a core of die-hard 'custodians'. By way of analogy, I look at Jose Mourinho's Counter-Attacking approach while at Real Madrid.
Catch-up with previous episodes of Zonal Marketing at https://rb.gy/0ptalq
To find out more about Zonal Marketing, about me or my work, visit x-cmo.com.
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